Brand identity

Built to stay recognizable.

Official Nusware marks, colors, and typefaces for presentations, press, partnerships, and approved communications.

Logo library

Use the navy mark first. Gold supports the identity; it does not replace the primary navy expression.

Color system

Navy carries the brand. Gold draws attention in small, deliberate amounts.

Nusware Navy#061D47
Nusware Gold#EAB749
Paper#FFFFFF
Navy Mist#F4F6FA
Typography

DIN Next LT gives headings their engineered character. Effra keeps longer reading calm and clear in English and Arabic.

Interface and body typeface

Effra

Calm software, clearly written. برمجيات هادئة وواضحة.

Download font
Usage standards

Keep clear space around the mark equal to the height of its smallest diamond.

Use the navy logo by default. Reserve gold for accents and dark-background applications.

Never stretch, rotate, recolor, outline, shadow, or rearrange the logo components.

Use SVG for digital and large-format work; use the transparent PNG only when SVG is unsupported.

Shape philosophy

Structure creates momentum.

Nusware’s diamond system turns a simple module into direction, assembly, and forward motion.

  • The diamond suggests a module: compact, useful, and ready to combine.
  • Repeated forms express products built from one disciplined foundation.
  • Upward composition signals progress without decorative motion.